Blog & Insights

Actionable insights on implementing AI with measurable ROI.

Brand DevelopmentApr 21, 2026

Why 83% of Businesses Get AI Branding Wrong (And 5 Fixes)

Most businesses slap 'AI-powered' on their marketing and call it a brand strategy. That's why 83% of AI branding efforts fail to differentiate. Here's the framework I use with IBAI members to build AI positioning that actually wins customers.

AI StrategyJan 26, 2026

Why Measuring AI ROI Is the Only Strategy That Matters in 2026

You've deployed AI. You're using the latest tools. But here's the problem: You can't prove it's actually working. That's the $37 billion question nobody can answer right now.