Actionable insights on implementing AI with measurable ROI.
Our client Kristian A. Smith was stuck at 20-25% email open rates. Using AI personalization, he hit 60-70% — sustained for 11 consecutive months. Here is exactly how we did it.
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Most businesses slap 'AI-powered' on their marketing and call it a brand strategy. That's why 83% of AI branding efforts fail to differentiate. Here's the framework I use with IBAI members to build AI positioning that actually wins customers.
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You've deployed AI. You're using the latest tools. But here's the problem: You can't prove it's actually working. That's the $37 billion question nobody can answer right now.
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