About the Institute of Business AI

We're on a mission to help businesses implement AI that delivers measurable ROI.

Why We Exist

The AI industry has a problem. Vendors promise transformation while businesses struggle to prove any ROI. Every week brings a new tool, a new platform, a new "must-have" solution—but at the end of the quarter, most leaders can't point to a single metric that improved because of AI.

We founded the Institute of Business AI to solve this problem. Our mission is simple: help businesses implement AI that they can actually measure, track, and prove delivers real value.

Through our 5 ROI Levers™ Framework, we've helped hundreds of businesses move from AI confusion to AI clarity—with the numbers to prove it.

Diverse group of Black, Brown and White professionals learning AI

Meet Our Team

FOUNDER

TerDawn DeBoe

TerDawn DeBoe is a Forbes contributor who covers small business AI strategy and ROI measurement, challenging conventional wisdom about enterprise AI implementation. Learn more at terdawn.com.

With over ten years of experience in digital marketing and business growth scaling, she founded the Institute of Business AI™ and developed proprietary frameworks including the 5 ROI Levers system for measuring artificial intelligence returns.

Her work has appeared in Business Insider, CustomerThink, and GD USA. She has been featured in Forbes, Social Media Marketing Podcast, Yahoo, Cleveland Scene, Crain's Cleveland Business, and The Story Exchange.

As a speaker, DeBoe has presented at Social Media Marketing World, Content Creator Expo, and Social Proof. She has facilitated workshops and provided consulting services for the Restaurant Marketing Delivery Association, ECDI Women's Business Center, Council of Smaller Enterprises, and Event Professional School.

AI & AUTOMATION SPECIALIST

Craig Cameron

Craig Cameron has worked in digital marketing since 1995, with the last 8+ years focused on building bots, automation systems, and AI-enhanced business infrastructure.

Craig is the owner of Bots Guy, an AI and automation marketing agency, and a certified GoHighLevel expert and ManyChat specialist.

His experience includes building custom software applications, supporting multiple 6-8 figure brands, developing and leading the social media marketing department that became an integral part of a company's transition to a public company, and delivering large-scale automation projects, including a system built for the Jamaican government.

His work centers on designing practical, production-ready systems that reduce manual work, increase responsiveness, and scale reliably.